Israel has launched a multi-million-dollar media campaign designed to polish its image abroad and drown out growing criticism of its ongoing war on Gaza. At the heart of this effort lies a strategy to manipulate artificial intelligence platforms and social media, targeting young audiences in the United States with carefully crafted propaganda.

The initiative, valued at around $6 million, is being rolled out across platforms like TikTok, Instagram, and YouTube, with the aim of flooding online spaces with pro-Israel narratives that appeal to Generation Z. The campaign sets an ambitious target of at least 50 million monthly impressions, signalling a desperate attempt to reverse the sharp decline in support among young Americans, many of whom increasingly view the war on Gaza as indefensible.

Beyond social media, the campaign also extends into television programming aligned with right-wing politics in the United States, further embedding propaganda within entertainment and news. The move comes as polls consistently show dwindling sympathy for Israel among younger demographics, with only a small minority expressing approval of the war. For Israel, the challenge is not only to control the narrative but to counter a growing sense of moral outrage that refuses to be silenced, no matter how sophisticated the spin.