As Gaza continues to endure relentless destruction, a global movement has quietly turned into one of the most effective tools of solidarity: the economic boycott of the Israeli occupation and its corporate allies. What began in October 2023 as a response to the war on Gaza has matured into a wide-reaching, well-coordinated campaign that challenges not only products but the very systems that normalise occupation.

Awnas Ibrahim, General Coordinator of the campaign, describes it as a shift in consciousness—a collective refusal to fund injustice. “This is not just about boycotting a cup of coffee or a fast-food chain,” he says. “It’s about reimagining our everyday choices as acts of resistance.”

In cities across Europe, in schools from Indonesia to Chile, and in homes throughout the Arab world, the boycott has become part of daily life. From children choosing not to buy popular snacks to students demanding that their universities drop complicit companies, awareness has become action. Major brands like Starbucks and McDonald's have felt the heat, with social media campaigns and mass protests pushing them into damage control.

The campaign doesn’t stop at awareness. Its organisers are lobbying governments to ban trade with the occupation, urging municipalities and institutions to adopt ethical procurement policies, and publishing lists of companies entangled in the machinery of oppression. In some countries, these efforts have already led to real change—legislation, cancelled contracts, and growing public consciousness.

Despite attempts to discredit the campaign, its message remains clear: the boycott is not about harming economies, but about rebuilding them on principles of justice. For Palestinians under siege, every cancelled contract or shuttered franchise is more than a headline—it’s a sign that the world has not turned its back.

“This is not a trend,” Ibrahim insists. “It’s a way of life—one that will continue until Palestine is free.”